I build things that solve real problems. Most of my work lives at the intersection of data, product, and human decision-making. I'm drawn to messy systems, unclear ownership, and ambiguous incentive structures — the places where value is being lost simply because no one has taken responsibility for making the experience make sense.
Before starting companies, I led data transformation and measurement strategy at Google, working with teams across consumer electronics, entertainment, SaaS, and big-box retail to adapt to the shift away from third-party data and toward privacy-centric measurement and first-party signal architecture. That work was less about dashboards and more about aligning stakeholders, simplifying systems, and making sure attribution actually reflected real behavior.
I left to build and operate businesses hands-on.
I've built:
- A modern vehicle history intelligence platform (carvia.ai / carreport.com), focused on helping people make confident decisions about cars, especially when the information is fragmented, misleading, or intentionally obscured.
- Prixvo, an enthusiast car auction marketplace originally launched in Dubai, optimized around transparency, trust, and better listing presentation.
- PoolParty, a fan-powered funding and activation platform designed to remove friction between talent and their audience and enable creative matchups to actually happen in the real world.
- 5QStrategy — a free, practical AI implementation framework and consulting approach for SMBs and small teams who need clarity, automation, and working systems, not slide decks and buzzwords. Built especially for business owners who don't know where to start.
Across each project, the through-line has been the same:
Take a market where trust is low, information is uneven, and incentives are misaligned — and redesign the system so the experience is transparent, intuitive, and fair.
My work usually combines:
- Product thinking (what are we actually building and why)
- Data architecture (how is meaning generated and validated)
- Systems design (how incentives, workflows, and communication fit together)
And the unglamorous part: doing the work myself until the loop closes.
I care about pace, clarity, and responsibility. I don't like over-promising, pitch-deck storytelling, or anything that looks like momentum but isn't. I've been the person who has to ship the thing, operate the thing, and fix the thing when it breaks. That shapes how I make decisions.
I like working with people who are direct, thoughtful, and not afraid of the details. I don't operate well in environments defined by politics or ego. I work best when the goal is clear, the stakes are real, and the work actually matters to someone.
Outside of work, I run, climb, and try to stay grounded in the real world. I care about my relationships, my health, and being someone who actually shows up when it counts.
If you want to talk about building something, improving a system, or making a complicated experience make sense to the people who use it — reach out. I care about the work more than the performance of the work.
